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The guardian website and the guardian printed newspaper have similar codes and conventions, for example, main headline, masthead, subheadings, main visual image, caption, dates, adverts, copy, plugs. The only differences the two have is that the guardian printed newspaper has a price and it has a 2nd lead. The masthead on the online version for the guardian is a bit smaller than the masthead on the print version which is because the printed version needs to catch the readers eye an stand out more than the online one as they don't nee to o this as much. The main headline is fairly short like the print copy which makes them both more straight to the point. The guardian has included tabs so that the reader can chose which heading they want to read for example there is politics; the mail online doesn't have a politics tab showing the guardian newspaper is much more political than the daily mail.

The mail online and the daily mail printed newspaper also have quite a few similar codes and conventions, for example, they both have a masthead, a main headline, a main visual image, plugs, adverts, subheadings, copy, captions and the date. However, there are some differences, for example, the daily mail printed newspaper has a price, puff and a by-line and the mail online doesn't have these things. There is a big difference between the length of the main headlines in the daily mail as the online copy is much longer and detailed which doesn't stand out as much as the main headline on the printed copy. Another difference for the daily mail is on the online copy the subheadings are bullet pointed instead of a paragraph which makes it easier for the readers. The editor for the online copy of the daily mail has included different tabs such as sport and health which also make it easier for the reader to chose which sections of news they want to read and makes it easier to access them. Both the daily mail and the guardian online copies have Facebook and Twitter tabs so that people can easily share the story on social media. The mail online has included a comment link so that the reader can write their opinion on the news where as you can't do this on the printed copy.

I think that both the platforms (online and print) attract different readerships. The daily readership for the printed daily mail is 3052000 adults daily and for online daily mail daily readership is it 1362000 adults. For the guardian printed the daily readership is 886000 adults and for the guardian online the daily readership is 1622000 adults. The fact that more people read the guardian online than the daily mail online could be because the guardian is a broadsheet newspaper so the printed version is really big and is hard to read and hold, where as online you only have to read the page and it is easier to find the different sections of news that the person likes to read; the daily mail has less online readers which could be because the printed version is smaller than the guardian as the daily mail is a tabloid newspaper. Overall the daily mail has a daily readership of 4306000 adults for printed and online version and the guardian has a daily readership of 2400000 adults. From this information it is clear that the daily mail is more popular than the guardian which could be because the daily mail is more about celebrities and soft news so its appeals to more adults than the guardian as that is hard news and more about political things.

The news values for the two papers are completely different and they are made very clear on the online publications. For the mail online all of the plugs own the side of the page are to do with celebrities and gossip which is to attract their target audience more as it could be something they fin more interesting to read about rather than political stories like in the guardian. The stories in the daily mail are mostly things that are irrelevant to the public as most of the things that it is about won't effect them in any way. The guardian also has plugs own the side but not as many as the daily mail. Most of them are about political things or stories that might effect the public and the readers. The articles in the daily mail are more relevant to the public as they are more about whats going on in the world.

Base on the readership statistics, I think the daily mail is more likely to invest more money on their online publications as they might want to make their online newspaper as popular as their printed paper. The guardian would generate profit from their appeal online called ''Become A Guardian Supporter''. This is where people can pay £5 a month to fun their journalists an production of news articles. The mail online would also make profit from their advertisements that they have splashed over most pages on their online publications which stands out so more people will click on it. Both of the newspapers have included an email address tab which encourages people to subscribe to their emails so they can get updates about the news etc. This reminds people and tells people about the news stories an articles which will increase loyalty. The guardian's ''Become A Guardian Supporter'' also increases loyalty as people as doing it every month.

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