Skip to main content

Fashion Branding And Marketing

3 Different Brands

H and M

The Marketing Department is our own global advertising agency, where we create all of our multi-channel campaigns and produce our marketing materials. This is where our brand is built and nourished – making sure everyone loves fashion at a great price just as much as we do.



Topshop

Global campaigns, evolving strategy and engaging projects – our Marketing and PR teams make sure our Brands remain at the forefront of the fashion industry. Always pushing boundaries, they connect with customers in innovative and exciting ways to maximize sales and drive Brand loyalty.




Urban Outfitters

                              
Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters originated as a unique retail experience and community center for creative, college-age customers. Within a few short years, the first UO had grown into a small department store with an expanded product offering and additional elements, creating a greater community experience complete with restaurants, music and places to hang out. Today, Urban Outfitters has over 200 stores in the United States, Canada and Europe, offering experiential retail environments that combine a curated mix of women’s, men’s, accessories and home products with an eye toward creativity and cultural understanding. The idea of Urban Outfitters’ being a place for like-minded creative individuals and as a creation of community spaces continues today. We share our customers’ interests and values, representing community at all times by offering inclusion in social media, events, community involvement, and entrepreneurial opportunities.                  

            


Comments

Post a Comment

Popular posts from this blog

American Beauty-Scene Analysis

Representation: Lester is represented as a non-stereotypical 'Alfa male' character, as usually men are in charge of the house and they protect their family. Whereas he is very submissive, he is not in charge of the house, he gets told what to do and bossed around by is wife, Carolyn, he also gets treated like a child. Lester is an unhappy and depressed character and it really shows through by the way he acts and talks on a day to day basis. It comes across to the audience that he's not even allowed to talk in his own house about how he is feeling as he mutters under his breath quite a lot in the scene. As he gets treated like a kid he also acts like one as he is quite argumentative. The way Lester acts and is presented makes the audience kind of feel sorry for him as we, as an audience, know that he has depression therefore there is a reason for him to act in such way and his wife and his daughter, Jane, don't know what the audience know. This is called dramatic irony.
1 comment
Read more

Music Video Analysis Questions- Unfinished Sympathy & Titanium

  What are the songs about? - I think that Unfinished Sympathy is a love song about if you get hurt by someone you're in love with you should still be strong and not let anyone knock you down because you are better than that and you should pick yourself up and not let it effect you. This makes it appeal to the target audience more as it is aimed at a young audience (around 18-29) and they would be able to relate to it as most people that age would be going through something like this or have already been through it. Love is a mainstream song topic therefore it would make it appeal to a wider audience. - I think Titanium is about a similar kind of thing. I think it is about strength and still be strong even when the world is its worse at you. As the song is called 'Titanium' meaning to be strong hearted and strong willed. This makes it appeal to their target audience which is around 13-29 so they would listen to the meaning of the song so it could help them.  Wha
Post a Comment
Read more