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Showing posts from March, 2018

Preliminary Production- H and M Advert Remake

Research Task- Dance Music

What makes all of these music videos from the dance music genre? -there is people dancing in the videos -the music is upbeat -there are different dynamics in the music that make it more dance-like -there are rises and falls/build ups and drops in the music -the people in the music videos are wearing bold and bright coloured clothing -clothing is easy to dance in Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. -used teenagers around the age of 16 to 20 in the video which means the target audience can relate to them and it will be more appealing to them as the target audience is of a similar age -all 3 of the videos use a diverse group of people making them appeal to a wider range of people -for at least some part of the 3 videos they are set outside in the streets which hints the dance style being street/hip hop/ commercial and lots of teenagers hang

Evaluating The Initial Footage

Framing -  We think that our shot is framed well. Our actor is in the center of the frame and the backdrop is fairly accurate against the original. Our shot could be improved by having the actor further away so that he is smaller in the frame and his knees are at the bottom. The professional shot is successful because it has a good use of contrast with the shadows and the outfit is clearly shown with a contrast between the shirt and skirt. Lighting -  Our lighting works fairly well, however it is slightly brighter than the original. We relied on ambient lighting which may have been too harsh with the halogen lights. The original appears to have relied on ambient lighting of the sun fairly late in the day through a window. The professional shot may have used their lighting in order to make the subject stand out by making the background darker. Mise en scene -  Our costume is fairly close to the original with the skirt and check shirt. The shirt could could be n