Research Task- Dance Music

• What makes all of these music videos from the dance music genre?

-there is people dancing in the videos

-the music is upbeat

-there are different dynamics in the music that make it more dance-like

-there are rises and falls/build ups and drops in the music

-the people in the music videos are wearing bold and bright coloured clothing

-clothing is easy to dance in

• Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse.

-used teenagers around the age of 16 to 20 in the video which means the target audience can relate to them and it will be more appealing to them as the target audience is of a similar age

-all 3 of the videos use a diverse group of people making them appeal to a wider range of people

-for at least some part of the 3 videos they are set outside in the streets which hints the dance style being street/hip hop/ commercial and lots of teenagers hang out in the streets so target audience can relate and will attract them

-the videos have clothing brands in them, like Puma and Adidas, that are popular to people the age of the target audience which makes it appeal to them more as they recognise them

-in 17 by MK it starts off at a party where they are dancing and target audience are at the age where they go to parties a lot so therefore it will appeal to them as they can relate.

• What other music videos could you find from the same genre? Outline two and explain why you think they are termed dance.

-Hideaway by Kiesza  https://youtu.be/Vnoz5uBEWOA
 → one shot video
→ people dancing throughout the whole video
→ bright clothing
→ young people in it

-Better When I'm Dancing by Meghan Trainor  https://youtu.be/pkCyfBibIbI
→ people dancing in the video
→lyrics are about dancing
→ upbeat music
→ young people in it