Skip to main content

Comparing Editorial Comment





Similarities:
  • Small masthead at the top
  • Column style
  • Text bases (no images)
  • Authoritative, persuasive tone
  • Subheading that outlines opinion
  • Based on current stories
  • 2/3 different comment articles
Differences:
  • The guardian's comment takes up about half the page but the daily mail's comment only takes up about 1/4
  • The daily mail's comment is on page 16 but the guardian is on page 26 which could be because the guardian has more news stories to talk about so it is later on in the newspaper whereas the daily mail's comment could be more important to the readers so it is nearer the front
  • There is a more formal structure in the guardian then the daily mail
  • The guardian has more detail but it doesn't have a clear opinion it just gives both sides of the point/argument and lets the reader decide whereas the daily mail has a clear opinion and tries to persuade the reader
  • The daily mail's comment is soft news but the guardian's comment is hard news
  • Formal language is used in the guardian and complex and emotive language, compared to the daily mail that uses emotive language and is more abrupt, has a stronger opinions and uses a sharp tone
  • Both papers are biased towards their own political ideology; the daily mail is right wing and the guardian is left wing. However, the guardian is more objective than biased as it is more factual.

Comments

Post a Comment

Popular posts from this blog

Stereotypes In The News

Click here to see full article
Post a Comment
Read more

Fashion Branding And Marketing

3 Different Brands H and M The Marketing Department is our own global advertising agency, where we create all of our multi-channel campaigns and produce our marketing materials. This is where our brand is built and nourished – making sure everyone loves fashion at a great price just as much as we do. https://career.hm.com/content/hmcareer/en_gb/workingathm/what-can-you-do-here/corporate/marketing.html Topshop Global campaigns, evolving strategy and engaging projects – our Marketing and PR teams make sure our Brands remain at the forefront of the fashion industry. Always pushing boundaries, they connect with customers in innovative and exciting ways to maximize sales and drive Brand loyalty. http://www.careers.topshop.com/head-office/marketing-pr/ Urban Outfitters                                Founded in 1970 in a small space across the street from the Univ...
Post a Comment
Read more

David Guetta-Titanium Research

David Guetta- Dj/Music Artist  Pierre David Guetta is a French Dj, songwriter, record producer and re-mixer. He was born 7th November 1967. David co-founded Gum Productions with Jean-Charles Carré and Joachim Garraud. He released his first album in 2002 called 'Just A Little More Love' and later he released 'Guetta Blaster' in 2004 and 'Pop Life' in 2007. In 2009, he achieved mainstream success with his album 'One Love' which include the hit singles 'When Love Takes Over', 'Gettin' Over You', 'Sexy Bitch' and 'Memories'. All of these songs accept 'Memories' reached number 1 in the UK. His next album in 2011 continued this success. David is among the first Dj's to get into the EDM scene and is known as the 'Grandfather of EDM'. He has sold over 9 millions albums and 30 million singles worldwide. David was voted the number 1 Dj in the 'Dj Mag Top 100 Dj's' fan poll, in 2011. Sia- The ...
Post a Comment
Read more