News Values and Audience Appeal

News Values

The main headline is very big and bold which makes it stand out from the rest of the writing on the front page; it is even bigger than the masthead which could show that it is very important to the newspaper. There is two images on the front cover, but they are with the plugs on the page not the main headline, this could be because the editor wants the reader to know more information about the main headline as photos take up a lot of room. The image that goes with the plug about The Great British Bake off  is representing a typical British TV program in one of the main British newspapers. The image that goes with the plug about Jamie Oliver is a stereotypical article and image you would see on the front cover and inside a tabloid newspaper as it is about celebrities which is something you wouldn't find in a broadsheet. The main headline article appeals to the target audience as it is about the country that they live in so they will be interested as what it is about could be effecting them or could effect them in the future which makes is relevant to them. A language technique used is a rhetorical question, which makes the reader feel more involved with the article. Another language technique is the pronoun 'we' which is effective as it also involved the audience. The language register is a warning as it is saying something bad is going to happen if they keep taking in more migrants. The article is bias towards Britain therefore they are against letting anymore migrants into the country. The editor is appealing to a nationalist ideology as they are portraying migrants in a negative way which would appeal more to the conservative readers.


This Daily Mail newspaper is similar to the one above but thee is a few differences. The main headline is also very big and bold and is also bigger than the masthead. The newspaper above has a few different stories on the font page swell as the main headline whereas this newspaper just has the one main headline and no plugs just an advertisement at the top of the page; this makes the article stand out more and makes it seem more important so thats why there is just one main headline article. There are 3 mains images on the front page all linking to the main headline article and all the images are similar suggesting that they are in the same group of people that are out of touch with society. The images also give the reader a hint to what the article is about before even reading it as they are large images so they stand out. The newspaper appeals to the target audience as it is nationalist ideology and right wing newspaper so thats the people that it is targeted at. One language technique used in this newspaper is hyperbole as it says 'enemies of the people' which suggests that there is a disagreement but it has been exaggerated as they aren't actually enemies. The language register for this newspaper is also a warning like the newspaper above as it is saying that it might have triggered a crisis. This newspaper is very bias towards brexit voters therefore against people that didn't vote for brexit. 


The Guardian is a broadsheet newspaper so there are a lot of differences compared to The Daily Mail as that is a tabloid but they also have some similarities. The main headline is bold but not as large front size as the Daily Mail main headline, it is at the top of the newspaper underneath the masthead. There is more than one article on the front cover but they are at the bottom of the front page and not as bold as the main headline. It also has a few plugs at the top of the page and a few advertisements on the page but these are very small and don't really stand out. There is 1 main image on the page which is quite large and it is bigger than the main image on the Daily Mail. There is also a few really small images on the front page. The front cover appeals to the target audience as there is a lot of copy and the front is a lot smaller so a lot more wiring can be fitted on to the page which makes it appeal to their target audience more as it is aimed at younger adults. The language register is a warning as they used the word 'shock' and the article is about what Theresa May feels like and what could happen. The newspaper is bias towards the labour party as it is a left wing newspaper.