Skip to main content

Social And Participatory Media

How active are the social media feeds of The Daily Mail and The Guardian and what might this tell us about their readers and how involved they are with news products? Which articles are included and which generate the most social media activity and audience participation?


 1. Look at the Twitter feed for both The Guardian and The Daily Mail. Make a note of their follower numbers. Which is more popular and why do you think that might be?

The Daily Mail has 2.14 million followers and the Guardian has 6.91 million. This makes it clear that the Guardian is more popular, I think this is because the audience for the Guardian is an age that is more likely to have twitter and be on social media.

 2. Make a note of any branding used on the twitter feed, including any slogans.








 3. List the news items that are included on their feed and categorise them into news stories: economic, political, crime, international, environmental, celebrity and feature stories.

4. Pick example stories and look at how much interest the story has generated via the comments, retweets or favourites.

5. Think about the academic ideas we have been looking at in lessons and think about how you could apply these to these products and the reader participation they inspire.

Comments

Post a Comment

Popular posts from this blog

Massive Attack- Unfinished Sympathy Research

Massive Attack- The Band Massive attack are an English group which formed in 1988, in Bristol. The group is made up of 3 members, who are  Robert Del Naja (3D), Grant Marshall (Daddy G) and Andy Vowles (Mushroom). The group used various vocalists on their compositions. The group have won numerous music awards through out their career, which includes a Brit Award, winning best British dance act, two MTV Europe music awards and two Q awards. They have also released five studio albums that have sold over 11 million worldwide copies. Daddy G, mushroom and 3D first met when they were members of 'The Wild Bunch'. Daddy G and mushroom were DJs and 3D was an artist/rapper. The group temporarily shortened their name to 'Massive' as at the time the first Gulf war going on and the word 'attack' wasn't acceptable therefore they could of been seen as  incentive and disrespectful and might not be played on the radio or anything. Blue Lines- The Album Massive att...
Post a Comment
Read more

American Beauty-Scene Analysis

Representation: Lester is represented as a non-stereotypical 'Alfa male' character, as usually men are in charge of the house and they protect their family. Whereas he is very submissive, he is not in charge of the house, he gets told what to do and bossed around by is wife, Carolyn, he also gets treated like a child. Lester is an unhappy and depressed character and it really shows through by the way he acts and talks on a day to day basis. It comes across to the audience that he's not even allowed to talk in his own house about how he is feeling as he mutters under his breath quite a lot in the scene. As he gets treated like a kid he also acts like one as he is quite argumentative. The way Lester acts and is presented makes the audience kind of feel sorry for him as we, as an audience, know that he has depression therefore there is a reason for him to act in such way and his wife and his daughter, Jane, don't know what the audience know. This is called dramatic irony....
1 comment
Read more

Why Do People Read The News?

Theories Uses and Gratifications Theory: Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking "what people do with media" rather than "what media does to people" (Katz, 1959). It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meeting their needs. The approach suggests that people use the media to fulfil specific gratifications. This theory would then imply that the media compete against other information and sources for viewers' gratification. (Katz, E Blumler, J G.& Gurevitch, M. 1974). It is suggested that the uses and gratification theory has to fulfil one of the following need when we choose a form of media: Identify - being able to recognize ...
Post a Comment
Read more