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Media Theoretical Framework

The theoretical framework can be used to develop your own understanding of any media text. 

•  media language: how the media through their forms, codes, convention s and techniques communicate meanings

•  media representations: how the media portray events, issues, individuals and social group

•  media industries: how the media industries processes of production, distribution and circulation affect media forms and platforms

•  media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

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