Mae's A Level Media Blog

Traditionally  The Labour Party  have been firmly on the left and have branded themselves in red whereas  The Conservative Party  have been firmly on the right have and have branded themselves in blue.  When New Labour (led by Tony Blair) came to power the Labour Party adopted a more centralised position whilst still leaning to the left and The Conservative Party (led by David Cameron) adopted a more central position whilst still leaning to the right. This has changed again recently with The Conservative Party moving more towards the right (as Teresa May has responded to the post-Brexit changes to the political landscape) and The Labour Party moving back towards a more traditional left (as Jeremy Corben represents a more socialist politics). ‘The Left’  is associated with ‘Liberalism’ (L) - ‘Socialism’ (L+) and ‘Communism’ (L++). This means that people who represent this party - Labour’s Members of Parliament (MPs) - and those who vote Labour sh...

The theoretical framework can be used to develop your own understanding of any media text.  •  media language:  how the media through their forms, codes, convention s and techniques communicate meanings •  media representations:  how the media portray events, issues, individuals and social group •  media industries:  how the media industries processes of production, distribution and circulation affect media forms and platforms •  media audiences:  how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.